As marketers of communities, it’s very important to know the neighborhoods we work in. And, to know them well. We walk the streets, visit the local shops, drink the coffee, taste the food. It’s the best way to get familiar, to make an introduction and to establish a truly authentic sense of place. LMMG loves to create a sense of place for our clients – to sell community first and truly connect with our target market. Here’s how we spent our day sharing the local love and getting to know Downtown Fredericksburg as we prepare to help Bryton Homes open a new community, Cowan Crossing.