NEW URBANISM + DYNAMITE DIGITAL = DOUBLE THE PROSPECTS

Westmoore is a townhome community located in Loudoun County, Virginia. Upon completion, Westmoore will consist of 599 urban-designed townhomes and modern single-family attached city homes with open living spaces, private rooftop terraces and modern finishes.

CHALLENGE

LM Marketing Group was appointed to create a community brand that established an urban-vibe in the middle of suburbia in Loudoun County. Bolstering the idea of New Urbanism and supporting the unique paradox that exists in the convenience of connectivity and the peacefulness of suburban living. The only catch? 750 qualified prospects on the Priority List within three months and 250 guests in attendance at the Grand Opening event.

RESULTS

LM Marketing Group knew that Westmoore would be a commuter’s dream with its location just steps to the future Silver Line Metro and in close proximity to major commuter routes. LM Marketing Group also knew that the best way to reach these prospects was through an integrated marketing strategy with an emphasis on the digital efforts. By using a team of certified Google AdWords Professionals, a search and display program was developed that reached prospects exactly where and when they’re searching, whether it’s at home or at work. Even the offline components of the strategy were easily tracked online for effectiveness and on-the-fly adjustments to the overall marketing strategy. No waste, just results. So with uber-active management and with just one goal in mind, LM Marketing Group didn’t just meet the client’s target of 750 qualified prospects in three months and 250 guests in attendance at the Grand Opening event. Instead, interest was buzzing. Promises were over-delivered. And the end result was a list of 1,600 prospects on our Priority List, 550 guests in attendance at the two Private Preview Events, and 750 guests in attendance at the Grand Opening – now, that’s twice as nice.