AthleisureCropped2And, LM Marketing Group is excited to be a part of it. Athleisure wear is the combination of leisure apparel with trendy athletic apparel. So, when the Rhoback owners asked LMMG to help brand and market their new clothing line – we jumped right in.

Athleisure2While attending Darden School of Business at the University of Virginia, the owners of Rhoback thought the options in stylish active wear for men was limited. So, they decided to do something about it and Rhoback, a stylish, high-end brand of active wear for ‘preppy’ men, was created. The name comes from the Rhodesian Ridgeback, an athletic and energetic dog. And, the company’s target audience is men who also crave activity.

As we work with the owners of Rhoback on the first phase of their launch, we are inspired by their new line and excited for these chic designs to hit the market. Stay tuned …